Cloud integration hits a homerun for specialty retailer

It’s no secret that the retail landscape is more competitive than ever. The customer is in total control, and only a personalized, unique retail experience will capture their attention — and open their wallets.

A sporting goods retail chain in the U.S. wanted to develop innovative products and services that would meet the demands of today’s customers.​ The existing business model was not captivating enough to keep drawing customers.​ ​On top of that, the digital and store channels were not integrated to provide a seamless buying experience.​

They needed a modern, scalable platform with real-time integration capabilities and a partner with the expertise to deliver the digital transformation to help execute the overarching strategy of the “Store of the Future.”

Customer-centric supply chain is a whole new ball game

Ascendion engineered an end-to-end, customer-centric supply chain management solution through an integrated set of services, processes, and technologies. The solution blueprint leveraged Azure Logic Apps to create a modern Cloud-based integration platform, replacing legacy Biztalk. 

The modernized platform was made flexible to manage diverse data types, sources, and formats from multiple online/offline channels. We put into place a customer data hub, with seamless access of data, to improve the customer purchase experience online and in-store. 

Game on for the store of the future

Ascendion helped the retailer bring the store of the future to life with a new supply chain design and architected a new customer data hub to accommodate the new capabilities. 

Tech-Stack: Azure Logic Apps, Biztalk, .Net

Featured Client Outcomes